in SEO by Jeffrey_Smith

Search engine optimization (SEO) is all about ranking your pages in the highest possible position in the search engine result pages.

Do Your Pages Suffer from the Search Engine Shuffle?

Do Your Pages Suffer from the Search Engine Shuffle?

The great thing about search engine positioning is, a higher position (from multiple keywords) translates into enhanced exposure and free organic traffic for your website.

Since most people do not go past the first page of the SERPs (search engine result pages) when looking for products or services; where you rank can determine if you only receive a few measly visits or if you have to hire a new staff to process the barrage of fresh leads and increased sales volume.

The volume of traffic filtering through your sales funnel directly impacts the bottom line, but what if search engines change the algorithm or your pages take a dip without warning.

Google has a propensity to show different results over the weekend for key search terms? We have internally dubbed this “the weekend index” where “we speculate, since really Google only knows” that all the servers and data centers take a chance to go off the grid, put up a cached version of the SERPs and swap notes on which websites have been naughty or nice.

Essentially, this is when the new list of sites are algorithmically assessed and the new relevance score (for that week) is rolled out by comparing apples to apples and new entries (websites and pages) to seasoned authority sites for their respective optimized keywords.

Usually on Monday morning (early in the am) it is almost as if someone flips the switch and the index as well know it returns with an array of tweaks that either leave some webmasters scratching their heads and others rejoicing and the SERP shakedown leave a trail of new rankings in its wake.

Almost as if the crawlers are having a stint of amnesia, from time to time, some sites slip through the cracks (if the data centers  have an anomaly in crawl data).

Even though there are many ways to insulate your website from taking a hiatus or a dip, it is always a moving target to determine which metrics are the flavor of the week (so to speak) for organic search.

Here is our suggested reading list to counteract fluctuations in the SERPs or insulate your website from minor algorithmic anomalies.

We hope you enjoyed reading our collection of SEO tips, tactics and  techniques from the SEO Design Solutions Blog

Read More Related Posts
The Future of SEO
Since you can't peek at your competitors analytics to glean a distinct competitive advantage, you never really know how many ambient rankings they currently enjoy. The thing to consider about ...
READ MORE
Don't Take Chances with Keywords
Diversifying your keyword portfolio is imperative for any SEO campaign. How many successful business models are vested in one client or only target one type of potential client for their ...
READ MORE
Basic SEO Solutions for Common SEO Mistakes
So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, ...
READ MORE
Build a Site for SEO, Content or Conversion
One of the biggest coin tosses when it comes to websites, SEO and consumers is do I build my site for content or conversion? The type of website you build ...
READ MORE
SEO Ultimate 1.4 From SEO Design Solutions - Unleashed!
SEO Ultimate 1.4 has just been launched, adding yet another SEO function to the free plugin from SEO Design Solutions, Inc. The latest iteration of the ultimate WordPress SEO plugin adds ...
READ MORE
Brand Rank - How will this impact the little guys?
Is the competitive landscape of the web about ready to change once and for all with the introduction of Brand Rank (the ability for big brands to jump from parts ...
READ MORE
You may have heard about website silo architecture or theming your website, but what does it mean? How to Theme and Silo Your Website For those unfamiliar with the jargon or techie ...
READ MORE
While providing an SEO consultation a few days ago, the client had a severe problem with bleeding ranking factor from using recurring elements of navigation on the sidebar of their ...
READ MORE
SEO Tips to Increase Indexation
Avoiding Google’s supplemental index in the first place is a whole lot easier than trying to get your pages out of it once they lose SERP (search engine result page) ...
READ MORE
SEO Design Solutions is proud to announce the Code Inserter Module to the SEO Ultimate All-In-One SEO Plugin. This recent update allows you to add custom html code to your WordPress ...
READ MORE
The Future of SEO
SEO Keywords: Use Diversity to Avoid Dependency
5 SEO Tips to Avoid Common SEO Mistakes
SEO, Content or Conversion
SEO Ultimate WordPress SEO Plugin Version 1.4 Released
Does Brand Rank Equal Better Rankings for Big
What is Website Silo Site Architecture?
SEO Navigation Tips for Websites
SEO Tips to Increase Indexation
Code Inserter Module Added to SEO Ultimate

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

One thought on “SEO and The Search Engine Shuffle
Comments are closed.