in SEO Marketing by Jeffrey_Smith

Search engine optimization (SEO) will never replace marketing but rather complements it. Businesses need two things today to overcome the competitive advances or others, visibility and conversion. One without the other is simply unacceptable.

SEO, Visibility and Conversion

SEO, Visibility and Conversion

Let’s face it, most people searching for SEO services understand two things, (1) they know that what they are doing is not working (or not working well enough) or that (2) their competition is using SEO and leaving them trailing behind.

In either case, both are motivating factors to get started, but this is not the only reasons why someone should venture into this new and exciting paradigm.  Going back to the original statement above, business is about exposure and conversion, it’s not what you’re selling but how you sell it that matters.

The motto “adapt of die” has never been more true than it is today. If you are still holding on to using the Yellow pages as your primary form of advertising, the its time to realize that times have changed.

With access to an internet connection offering everything from what time to movie starts to every type of product and service imaginable as a marketing medium the web is unparalleled as a way to reach out or find exactly what you need.

What separates those who are successful from those still struggling to survive online is simple, the ability or inability to identify a valid value proposition.

The last thing you need is SEO if your current conversion rate is under 2%. If you still have to ask what that is, then you are really in need of a how to fundamentally brand your business and create an attractive offer to your core audience. If you do not know who your core audience is, then that should be your initial prime directive.

In modern times, branding, traditional marketing and online marketing are still intertwined (as they are based on consumers taking action). Action is what defines a successful business model.

You can be extremely visible and cash flow negative, or you can have curb appeal for a specific demographic (with an ugly website) that has a fantastic value proposition that consumers simply can’t refuse and knock sales out of the park all day long. The point is, it’s not just about exposure.

Driving traffic to a web page (without first understanding the fundamental rules of marketing) does not produce results, however building a better landing page (that provides value) does.

Sure, marketing is a numbers game, but the conclusion here is, it’s better to spend more time polishing your pages with conversion optimization tactics and performing a multitude of tests to determine which keywords, type of visitor and reader has the highest conversion; rather than focus on getting more traffic that can potentially slip through your fingers and convert on other sites.

Search engine optimization is great if it is coupled with ways to monetize traffic, but if you are looking at SEO as a savior to a slouching value proposition, then you need to reassess what your real motives are and what each page in your websites purpose is, before trying to broadcast it to the world. 

Read More Related Posts
Revisiting Essential SEO Strategies
Taking a page from the SEO playbook; have you ever wondered which SEO strategy is best, tiered site architecture with multiple nodes, flat site architecture (with everything in the root) ...
READ MORE
10 SuperCharged Search Engine Optimization Tips
The underpinnings of SEO are seldom shared in such depth and while there are hundreds of blogs scratching the surface on search engine optimization, today’s post reveals the depths of ...
READ MORE
SEO for Dummies
If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of ...
READ MORE
The Value of SEO is Reaching Shoppers First...
The value of search engine optimization is based on the price per conversion you are able to garner from the various types of traffic each keyword delivers. The tactful art ...
READ MORE
A New Approach to SEO
The SEO Tips category on the SEO Design Solutions blog is gaining momentum as a definitive ‘quick and to-the-point’ tactical overview of search engine optimization and SEO techniques. Although this ...
READ MORE
SEO Tips for Link Structure
When it comes to SEO and search engines, cache is king. One of the most simple metrics of measuring the wealth and authority of a web property is how many ...
READ MORE
Google Search Engine Optimization Tips
Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ...
READ MORE
There are more ways to search than one...
When you think about the rate in which content is being created, imitated and shared online daily, the fact is each person has their own preferred method for assimilating information. We ...
READ MORE
Competitive Keyword Relevance Thresholds and the Conversion Funnel
Who says less competitive keywords don't convert? You need to know three things about SEO to get started (1) which keywords to target (2) how many competing pages are in ...
READ MORE
Revisiting Essential SEO Strategies
10 Search Engine Optimization Tips
SEO For Dummies
The Value of Search Engine Optimization
A New Approach to SEO
SEO Tips for Link Structure
Google Search Engine Optimization Tips
Search Engine Alternatives: Using Visual, Video and Image
SEO Ultimate Launches Premium Version Called SEO Ultimate+
SEO and Competitive Keyword/Relevance Thresholds

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “SEO, Visibility and Conversion
  1. Franz says:

    Oh, you’re absolutely right. I sometimes have a feeling that most advertisers (which is not their real professions, they may be butchers, bicycle repairmen, booksellers, umbrella shops etc., much as a churchgoer is not a professional cleric) do not have a marketing mindset. And the average stressed business person’s head seems only to be able to hold so much information. So if traffic is low, one tries SEO. After spending a fortune, it doesn’t seem to work. Conclusion: SEO doesn’t work. Or it works in terms of enormous traffic, but no goal conversion takes place. Conclusion: SEO master may have targeted the wrong visitors. And so on it goes. While all the time it may have been that the marketing basics were missing: good copy and good product, good sales and after sale service, prudent pricing, and I’m sure I’ve forgotten half of it still …

  2. Ya indeed to market online you need to have a value proposition model correct.

Comments are closed.