in SEO Marketing by Jeffrey_Smith

Search engine optimization (SEO) will never replace marketing but rather complements it. Businesses need two things today to overcome the competitive advances or others, visibility and conversion. One without the other is simply unacceptable.

SEO, Visibility and Conversion

SEO, Visibility and Conversion

Let’s face it, most people searching for SEO services understand two things, (1) they know that what they are doing is not working (or not working well enough) or that (2) their competition is using SEO and leaving them trailing behind.

In either case, both are motivating factors to get started, but this is not the only reasons why someone should venture into this new and exciting paradigm.  Going back to the original statement above, business is about exposure and conversion, it’s not what you’re selling but how you sell it that matters.

The motto “adapt of die” has never been more true than it is today. If you are still holding on to using the Yellow pages as your primary form of advertising, the its time to realize that times have changed.

With access to an internet connection offering everything from what time to movie starts to every type of product and service imaginable as a marketing medium the web is unparalleled as a way to reach out or find exactly what you need.

What separates those who are successful from those still struggling to survive online is simple, the ability or inability to identify a valid value proposition.

The last thing you need is SEO if your current conversion rate is under 2%. If you still have to ask what that is, then you are really in need of a how to fundamentally brand your business and create an attractive offer to your core audience. If you do not know who your core audience is, then that should be your initial prime directive.

In modern times, branding, traditional marketing and online marketing are still intertwined (as they are based on consumers taking action). Action is what defines a successful business model.

You can be extremely visible and cash flow negative, or you can have curb appeal for a specific demographic (with an ugly website) that has a fantastic value proposition that consumers simply can’t refuse and knock sales out of the park all day long. The point is, it’s not just about exposure.

Driving traffic to a web page (without first understanding the fundamental rules of marketing) does not produce results, however building a better landing page (that provides value) does.

Sure, marketing is a numbers game, but the conclusion here is, it’s better to spend more time polishing your pages with conversion optimization tactics and performing a multitude of tests to determine which keywords, type of visitor and reader has the highest conversion; rather than focus on getting more traffic that can potentially slip through your fingers and convert on other sites.

Search engine optimization is great if it is coupled with ways to monetize traffic, but if you are looking at SEO as a savior to a slouching value proposition, then you need to reassess what your real motives are and what each page in your websites purpose is, before trying to broadcast it to the world. 

Read More Related Posts
SEO Tips for SEO Best Practices
One of the most undervalued aspects of SEO is the amount of time it takes to develop a website properly. People often wonder why SEO pricing is so exorbitant, it ...
READ MORE
SEO Tips to Take Usability & Design to The Next Level
What is the point of driving traffic to a website if you send them away from bad design once they get there? Sure, SEO is important but so is usability, ...
READ MORE
Stop Targeting Keywords, Target Search Behavior Instead
Regardless of whether your online marketing campaign utilizes  SEM (search engine marketing) or SEO (search engine optimization), keywords are responsible for translating intent. Keywords are the words people use when trying ...
READ MORE
The Difference Between Keyword and Market Research
Sue Bell (CEO of Themezoom) shares powerful insights on how to value a keyword (based on thematic clusters) and how paid and/or organic search values are translated using the Krakken ...
READ MORE
While link building is an important for SEO, the million dollar question is, are your building the right type of links for your website? The truth is, not all links ...
READ MORE
SEO, Digital Assets and Moving Past into the Sales Funnel
Search engine optimization (SEO) is based on the premise of acquiring search engine rankings, yet rankings alone are not the solution to increased sales conversion. Just like PPC (pay per ...
READ MORE
PPC Landing Pages or Natural / Organic SEO Landing Pages?
If you ever wanted to make your organic preferred landing pages rank like PPC Landing Pages, this tutorial is for you. If you understand the implication of this invaluable, long-term SEO ...
READ MORE
SEO or Conversion Optimization?
What's the point of having a website if you don't have traffic? Sure, SEO can attract visitors but what good is that in the long-run if that traffic does not ...
READ MORE
Duplicate Content, What is it and How to Avoid it!
You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? If you have a WordPress site, ...
READ MORE
Is Your Search Engine Optimization Present Tense SEO?
An interesting take on SEO was presented to me yesterday from one of our sales agents which made me aware that most SEO companies are still using methods and tactics ...
READ MORE
SEO Best Practices: Getting Started
SEO Tips to Take Usability & Design to
Stop Targeting Keywords, Target Behaviors
The Difference Between Keyword and Market Research
Stop Building Worthless Links!
SEO: Moving Past Just Rankings
PPC Landing Pages or SEO Landing Pages?
SEO or Conversion Optimization?
Duplicate Content, What is it and How to
Is Your Search Engine Optimization Present Tense SEO?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “SEO, Visibility and Conversion
  1. Franz says:

    Oh, you’re absolutely right. I sometimes have a feeling that most advertisers (which is not their real professions, they may be butchers, bicycle repairmen, booksellers, umbrella shops etc., much as a churchgoer is not a professional cleric) do not have a marketing mindset. And the average stressed business person’s head seems only to be able to hold so much information. So if traffic is low, one tries SEO. After spending a fortune, it doesn’t seem to work. Conclusion: SEO doesn’t work. Or it works in terms of enormous traffic, but no goal conversion takes place. Conclusion: SEO master may have targeted the wrong visitors. And so on it goes. While all the time it may have been that the marketing basics were missing: good copy and good product, good sales and after sale service, prudent pricing, and I’m sure I’ve forgotten half of it still …

  2. Ya indeed to market online you need to have a value proposition model correct.

Comments are closed.