in SEO by Jeffrey_Smith

If you are employing Search Engine Optimization (SEO) on a website, then you can use Google search operators to gather resourceful metrics for competitive research and analysis to fine-tune optimization.

Using Google Search Operators for SEO

Using Google Search Operators for SEO

Think of search operators like short-cuts that allows you to pull specific data from a search index (search engine) while excluding less relevant metrics. Although there are dozens, by focusing on a few (for the purpose of SEO), you can learn a great deal about the websites or web pages contained in the index in context to the targeted metrics.

You can find term weights or relevance thresholds by currently examining a website or web page specifically and then seeing how the various operators view that page. Then, you can improve your preferred landing page or segment of a site using the technical aspects to consolidate that type of ranking factor on your behalf.

Granted, the realm of advanced search operators has implications beyond just SEO, the fact is, they are perfect for isolating specific thresholds, allowing you to perform an astonishing degree of competitive analysis in a relatively short period of time.

For example, three basic search operators commonly referenced in SEO are allintitle, allintext and allinanchor. In addition, there are other operators such as site:, inurl:, intext:, intitle:, inanchor:, etc.

Each essentially returns documents that primarily have the keyword which is followed by the : systematically as far as naming conventions go, to then invoke the respective operator quality into a relevant listing based on the order of importance.

For example:

  • allintext:keyword – entered in Google only returns only websites that have the keyword or keyword combination in the body text of the document.

Hence a page in the #1 position for the “keyword” could be used as a benchmark by invoking the keyword command to determine how many pages there are within that website indexed with the keyword to analyze the allinanchor:keyword position as well to determine how the links to the page are weighted as well.If the top ranking page only has a broad consistency of relevance such as 20 back links to the page and less than 10 pages supporting the keyword, then you should easily be able to create a strategy to overcome their position by reverse engineering or surpassing their metric / relevance threshold.

  • allintitle:keyword – entered in Google only returns websites that have the keyword or key phrase combination in the title tag (which is the most important tag in SEO).

Title tags set the stage as a primary metric for relevance and are an excellent starting point for identifying potential competitors (even if you think of them as competitors or not). If they have a high degree of relevance for the selected keyword in the title, then they are competing for that keyword.

  • allinanchor:keyword – entered in Google only returns websites that have the keyword that link to that page using the keyword as anchor text. So for example allinanchor:seo will only return documents that have a link to them with the word SEO in the anchor text. This metric is priceless to determine pecking order in the index when blended with other metrics.

So a page with the highest allinanchor:keyword position returned by this query, represents that out of the top 1000 results for that keyword in the Google index, the first page listed (and subsequent pages listed appear in chronological order) in a descending order of relevance.

  • – entered in Google returns the number of indexed pages for that domain. You can also put a keyword or key phrase in front of or behind the search operator to determine a keyword threshold within all indexed pages for that keyword or key phrase.

For example competitive keyword will only show you which pages have the competitive keyword in them. You can then extract the degree of topical relevance a website has for a particular threshold. If your competitor has 15 pages, then create 25 to saturate the index/keyword threshold.

Other useful commands are cache: which shows the last crawl date for the page in question. So, for example if you wanted to know when the last time a web page was crawled use or you can specifically look for keyword co-occurrence as well by using keyword so you can see when the page was indexed as well as highlight the keywords following the url.

For a complete list of search operators Stephan Spencer from Net Concepts has produced an impressive list of advanced Google search operators and an array of tactical uses you can employ at the website GoogleGuide.

I highly suggest that you glean the full list of extensive information on search operators provided at Google Guide. Rarely do you see such an informative resource with insights such as these. In addition, you can visit the official Google search operators page to find even more useful tips and search operators to incorporate into queries.

SEO Design Solutions is currently developing a competitive research and analysis plugin for Mozilla Firefox which will allow you to employ a number of unique competitive search operators in context for multiple sites to provide a metric by metric analysis on the fly for the purpose of SEO. We will keep you posted on the beta when released.

If you haven’t already, make sure to subscribe to our RSS feed to receive daily updates from SEO Design Solutions including useful SEO tips, tactics and strategies that you can use for search engine optimization

Read More Related Posts
Back to SEO Basics
Mapping out continuity for on page and off page SEO is a must. This means using consistent links, naming conventions, tags and Allintitle, Allintext and Allinanchor thresholds to solidify and ...
Google Algorithms Changes and SERP Watching
It is no secret to those involved in SEO that Google has recently rolled-out or is testing some newly enhanced features (for usability and design) as well as tweaks to ...
SEO Basics – Using Allinanchor, Allintitle Allintext
There's nothing like witnessing the transformation of a site that starts at the bottom of a niche ranking for a few sparsely related terms then systematically expands their keywords to ...
Simplifying Search Engine Optimization
Nothing like going back to search engine optimization basics, there are no secrets in SEO, just overlapping processes which yield favorable results when combined or on the contrary hinder other ...
Google, Bing and SEO...
In case you haven't noticed, search results have been in a state of flux for the past week for competitive keywords in Google. For many SEO's its back to the ...
Which Keywords Send the Most Traffic?
A seasoned SEO will tell you, it’s not always the keywords you choose that will drive the most visitors and traffic to your website.You have to implement keyword research to ...
Up Up and Away – Rise Above Your Competition in the SERPs
There is no magic bullet for SEO, at least not SEO that can stand the test of time. Search algorithms are constantly in a state of flux and those who ...
How to Build Links and Optimize your Website for Multiple Keywords
In case you were wondering how to systematically achieve saturation for multiple keywords for your website in search engines (instead of just a few) using SEO, then this is a ...
With the mass amount of beta tests executed on search algorithms within the Googleplex, search results can often seem like "mixed-fruit" or a "tossed salad" for business owners trying to ...
SEO Basics for Beginners
If you own a small-business, and find yourself looking for SEO basics or tips and tactics to rank your website, then here are some pointers to set you in the ...
Back to SEO Basics
Google Algorithm Changes and SERP Watching
SEO Basics – Using Allinanchor, Allintitle Allintext
Simplifying Search Engine Optimization
Google, Bing and SEO: Which Will Prevail?
Keyword Research: SEO, Traffic and Conversion
Up Up and Away – Rise Above Your
How to Build Links and Optimize your Website
SEO and Google Search Engine Result Pages
SEO Basics for Beginners

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

25 thoughts on “Using Google Search Operators for SEO
  1. mauco says:

    Great post. Thanks for sharing. Most times its easy to forget that its the little things – like using these Google search operators – that really matters the most.

  2. Thanks for sharing very valuable post.

  3. Nice article it is.You put a great information on keywords,my concept regarding the keywords is bright.

  4. dandy says:

    Thanks for sharing.

  5. siva says:

    this is good and I want more example with images i very happy

  6. No Name says:

    Thanks for the free information on seo

  7. Robert says:

    Is there any Google operator to search for all outbound links?

  8. Thanks for this great information on Google search operators. It seems I’m always finding new and interesting ways to use them to find stuff on the web. Here are some examples that I thought were pretty great too.

  9. @Robert:

    Try and use

    and Ralph, thanks again for dropping in, will check out the post at

  10. very good post about using google search operators for seo

  11. Really I must admire that these are the best search engine learning stuffs for a beginner because most of us use Google on a daily basis only few people really know about various useful search operators that Google offers, these acknowledgments are definitely appreciable.

  12. You are very welcome, and thanks for commenting and taking the time to read the blog. All the best.

  13. Sharon J. says:

    Thanks for the tips. I am trying to learn all that I can about SEO. I have a question, though. Are these SEO tips especially for Google or do they apply to other search engines, as well?

  14. No Sharon, only for Google for these search operators – and many have been disabled, guess they like to keep us guessing…

  15. Very nice post. I just stumbled upon your weblog and
    wished to say that I have

    truly enjoyed browsing your blog posts. After all I will be subscribing to your

    feed and I hope you write again soon!

Comments are closed.