in Mini-Blogs, SEO Consulting, Uncategorized by Jeffrey_Smith

With the top 10 as a benchmark, SEO is all about performance, there are no gray areas (when measuring performance), it either works, or it does not.
SEO is All About Performance, by SEO Design Solutions.
They key is to understand how and why problems arise and how to assess the circumstances that suppress a site or page from buoyancy in the SERPs (search engine result pages).

Determining factors such as:

Spider Traps – Ensuring there are no hiccups present in the code for dynamically loaded pages from a database is one of the primary reasons sites hemorrhage ranking potential through canoncalization. For example, if a php programming error from your data generates multiple tags, you could have several versions of a single page (all fighting for link juice and authority) within your site.

If that occurs, the whole site (or that page) suffer as a result of potential penalization from (multiple occurrences of the same content) in the search engines index.

Clutter and more of the same old new same does not add points to your relevance score, on the contrary it only invokes an algorithmic suppression (to maintain the highest quality for the search engine index) as your pages suppress themselves from greatness.

For this reason, ensuring that each title and description tag on every page is unique you are not shooting holes in your sites ranking potential from a simple oversight such as spider traps or duplicate content is essential.

Server Issues – such as loading time (keep it lean) or if the IP address is shared (hosting multiple sites) or dedicated (exclusive IP or Server for your site) or has it been blacklisted in the past from someone abusing it. Sharing hosted space (on the same IP) with an offending site is also a mark against your site. All of these slight nuances matter and have an impact.

Coding Choices – Do your pages use SEO friendly methods or not? For example, ensuring your coding is conducive to optimization standards like using .HTACCESS files (for the main site or each sub folder) to control how each page is loaded or treated from spiders, the use of Robots.txt (to control which pages are included or excluded) or ensuring your server headers return the appropriate response and that your internal links are optimized properly also can have an impact on search engine rankings.

With a trained eye, it is not difficult to assess why a site is or is not ranking well in search engines, but getting to the place where you have the ability to diagnose or prescribe the right solution to each symptom requires a firm grasp of SEO fundamentals.

Traffic alone does not conquer all, you need conversion and user engagement to seal the deal. So, just because your pages have all the right keywords, but send all of the wrong messages or images to convey the total package a visitor might expect, remember to look beyond keywords for something much more concrete…performance.
 

Read More Related Posts
Does SEO Transcend Rankings?
How many of you thought that SEO was about ranking for keywords? Did you raise your hand? If so, you are not alone. Before you balk at this statement, reserve ...
READ MORE
Does Updating My Site, Impact SEO?
Link discovery time and deep crawl rates immensely effect SEO. Just because you make changes to your pages does not ensure that those changes are acknowledged by search engine spiders. Since ...
READ MORE
5 Things You Should Know About SEO
With SEO being all the rave right now, here are five things to keep in mind before engaging any SEO campaign. Search engine optimization is about setting realistic goals within respectable ...
READ MORE
Reviving The Long Tail of SEO
Depending on how far along in the sales cycle a consumer is, the keywords they use to find products or services in search engines drastically vary. Statistically, someone "closer to ...
READ MORE
What is Superior SEO Web Design?
What's the use of having a website, if no one can find it? SEO web design is more than just a buzzword; it means that your website is optimized by ...
READ MORE
The Golden Rule: SEO or Internet Marketing Should Pay for Itself
The opening statement of this title is simple and direct, and having laid the groundwork, the next paradigm to shift is that SEO in addition to any form of internet ...
READ MORE
The Trinity of Traffic, Credibility and Conversion
There are three things you need to be successful online – traffic, credibility and conversion. Anything else is a mere transitory step for one of these three primary prerequisites for ...
READ MORE
Authority or Rankings Which Matters Most?
Is it rankings that produce website authority or website authority that produces rankings for SEO? Ultimately, which one is more important? Just like the conundrum about which came first the ...
READ MORE
How to Pack an SEO Punch
Each page in your website should have a purpose. In fact, each page should pack an SEO Punch. If you have a multiple pages lacking a unified structure and site ...
READ MORE
Google Search Engine Optimization Tips
Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ...
READ MORE
Is SEO about Rankings or Authority?
Does Changing My Website Frequently Impact SEO?
5 Things You Should Know About SEO
Reviving The Long Tail of SEO
What is Superior SEO Web Design?
SEO is Great, But Conversion is Even Better!
The Trinity of Traffic, Credibility and Conversion
Authority or Rankings, Which is More Important for
Each Page Should Pack an SEO Punch
Google Search Engine Optimization Tips

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

4 thoughts on “SEO is All About Performance!
Comments are closed.