Is Google shaking down paid links now more than ever? It seems that more and more sites are slipping from page 1 to page 3 or 4 in the SERPs (search engine result pages). What is one possible cause? The obvious conclusion… over-optimization! Link Interrogation: GoogleBot Shaking Down Paid Links What Does Over-Optimization Mean? It Read More
There are two types of people online (1) people looking for something with the intent to purchase or (2) people perusing the web searching for information (entertainment, social or otherwise). Selecting the Right Keywords for Conversion The key to SEO is keyword research and knowing which category of consumer your website appeals to and how Read More
Watch over my shoulder as I perform a live site review touching on topics such as shingle analysis, visual page segmentation, link flow, server side includes, keyword prominence, keyword proximity, link flow and more – in this 10 minute walk-through behind the eyes of an SEO optimizing a website for optimal performance in Google. Shameless Read More
Several months ago Google introduced a new feature to their search results called the Wonder Wheel. SEO Design Solutions provided a great post on how to use the Wonder Wheel to improve link building with the use of keyword clusters. This tutorial provides insight in how to use the Wonder Wheel to improve your site’s Read More
When blogging, it is inevitable that you are going to want to share or comment on content you found on other sites and, as part of that, bring some of that material onto your site. Beware the Side Effects of Duplicate Content However, Google and other search engines frown upon duplicate content and often times Read More
Use these 5 SEO tips for competitor research and analysis to reveal niche markets or affiliate market opportunities by triangulating keyword search volume for domains ranked in the top 3 results for keywords with proven commercial intent. Rather than rely on one tool alone, this method uses SEMRush, Compete and Alexa in tandem with related Read More
In another vertical approach to scaling the web, Google confirmed their purchase of like.com here on the Google Operating System Blog earlier today. Coupled with the visual search functionality like.com presents, if /when they apply this platform on a large scale, Google stands to benefit from scaling this feature set into a variety of potential Read More
How can you benefit from using SEO Packages vs. custom SEO Services to set the foundation for future ranking endeavors? The Value of SEO Packages Each website has unique needs – meaning its own semantic and topical signature, its own content and indexing cycles, its own rhythm for rankings (the keyword ebb and flow) and Read More
Creating keyword stemming (the ability to have a page returned for multiple results) is accomplished easily through using synonyms and alternative keywords for inbound and internal links. SEO Tips to Triple Keyword Visibility To promote this SEO tactic simply:
It’s easy to point fingers when the phone is not ringing and the leads have trickled to a halt. But is that really the best way to optimize your business? Is SEO or Conversion to Blame? Instead of blaming the SEO guy or team when things don’t work out, oftentimes it’s a matter of conversions Read More
Organic SEO known as natural search or natural search engine optimization requires patience, skill and persistence. Just like a plant, it flourishes when it is nurtured and withers when it lacks attention or water. Organic SEO: Natural Search Engine Optimization The question is; what will it take to grow your website into a flourishing and Read More
This vitally simple SEO tip allows you to harness legacy pages to augment present-tense SEO efforts. When stale pages plateau, then simply put them to work by transferring that authority by creating new landing pages and harvesting the link equity and trust they have acquired. Supplant Rankings by Transferring Latent Ranking Factor Time (both freshness Read More
