in Search Engine Optimization by Jeffrey_Smith

Search engines keep a running keyword tally of which pages you have, who links to them, what they are about and how popular they are. If somewhere on some page in your site any two keywords exist then the crawlers have mapped it. If a link can be crawled and the page is still active, then it can be optimized or utilized for SEO to impact the collective world wide web.

Carbon or Silicon What Defines Intelligence?

Carbon or Silicon What Defines Intelligence?

The notion of popularity, being consumed by others seeking a topic, or stumbling across it by happenstance makes no difference whatsoever. Relevance is subjective and all that matters is that the page is in play. Somewhere between new, indexed, popular and forgotten, but none the less in play.

If it is in the index, it can rank for something (however abstract or precise) or potentially pass that ranking factor on to another page. Relevance boils down to subjective objectivity; on an algorithmic scale it equates to links, bandwidth and demand. Supply and demand leave a trail.

Popular documents and or websites create spikes in bandwidth forging a path of intent across social media networks, blogs, news sites, instant messages and all manor or electronic media.

Human or search engine user agent a.k.a. spiders know which websites, documents or pages have the knowledge or information people crave. It is through sharing with one another human to human, spider to human via search engine or or search engines taking preferences from humans is all part of the cycle.

From a technical standpoint, inverse document frequency IDF parses both the local term weights of your pages as well as globally parses their correlations in context to content (site wide) when consolidating the “similarity” thresholds to find a match for a query.

In other words

Based on the order of the keyword or key phrase and the parallels between the target pages “phrase” and / or “broad” match to natural language algorithm uses for normalization; an allocated measurement of relevance is assigned to each page based on a + or – lexicon.

Linking from a like to a like promotes an algebraic equivalent of relevance “to a themed consistency” throughout a website. Put simply, “ranked pages pass authority” to the target page via the link.

By using each page to target a slightly different keyword, synonym, singular or plural connotation of the semantic cluster “like a fuzzy set”, the “broad match” / overlapping nodes of relevance produce long-tail nirvana for a site (where the site ranks for a broad array of non-specific, loosely clustered queries) based on local and global proximity. This is the process of keyword stemming (a site ranking for more related phrases).

To bring a site back from the nebulous flash light / keyword cannibalized state, a healthy and consistent stint of inbound links can correct the “hanging in the 40’s” SERP result tendency and make pages buoyant where fluid rankings engage and can “break a page loose” from a ranking plateau and “complacent inertia”.

The value of link building is to see where the new found synergy tops out. Once it does, you refine the on page factors, add fresh content and see how the next round fares for that specific keyword or keyword cluster.

When a page is targeted with a smaller array of specific “inbound anchor text” then the easier it is for that page to rank for more competitive keywords.

Just Because You Forgot, Spiders Haven’t

The links from other sites align the on page factors to engage encourage a topical apex from dormant content. Pages you may have long since forgotten that have been aging in the background away from the spotlight can activate again and pass on some form of SEO ranking factor as a result of new inbound link flow – or take the spotlight as a new found ranking with a powerful internal or external link.

Memory Information Retrieval and the Archives,

Memory Information Retrieval and the Archives...

Through mapping out specific anchor text from external links and controlling a topically consistent internal linking tactic, a synergistic union can occur within a website that produces the proper mixture of elements to signify a high on page quality and / or relevance score.

In other words, titles, tags, meta descriptions, internal links, alt attributes anchor text, footer links, navigation structures can all be broken down to either contribute to or detract from relevant signals in search engines that either propel or inhibit rankings. Websites vacillate between signals or past, present and probabilistic future-tense thresholds.

Corralling that link flow requires knowledge of which ranking factors are passing value. The ranking factors could be past, present, on page, off page, present-tense or past-tense on page SEO / off page SEO or “all factors” such as (D all of the above) creating ripples simultaneously.

As you produce new content, the content from months ago emerges from the chrysalis of evolution, capable of reaching new heights in search engines with less dependency on the off page factor of links from other sites.

What this implies is, your website can produce its own rankings and its own ranking factor. So, before you give up and think that all of the content you may have tucked away in your website doesn’t matter, it is all tallied up instantly each time a search is conducted from a repository of crawled cloud data.

Just because you may have forgot about it, it is archived “just in case” someone searches for it, laying dormant in a non-preferential array. The good thing about archives is, that is essentially what a search engine is; a massive archive of moments captured in time and then parsed for relevance.

So, just like the masterpieces of the past, some things are too far ahead of the culture to be fully embraced “like many of the world’s most amazing musicians”… Search engines (since they are a reflection of the collective consciousness of the race) are also something which is alive, thriving, breeding awareness, data exchange and emotion as a result of the vast oceans of information.

But for now, the mechanisms are simple. What goes in, must come out, somewhere, some time from some one looking for something. Somewhere in between keywords, websites and all they contain  are us on our vessels of individuality searching for relevance, time and time again. 

Read More Related Posts
Web Site Analysis
When using SEO to develop relevance for competitive keywords for your website, just remember that everybody starts at zero. Granted, initiating your campaign with a thorough web site analysis is crucial, ...
READ MORE
The Golden Rule: SEO or Internet Marketing Should Pay for Itself
The opening statement of this title is simple and direct, and having laid the groundwork, the next paradigm to shift is that SEO in addition to any form of internet ...
READ MORE
How Does SEO Work?
Search Engine Optimization also known as the acronym SEO, is a collection of tactics unified for a common goal. That goal is to streamline inconsistencies within a website from the page ...
READ MORE
Gaining Attention/Market Share through Value Based Conversion
In an attempt to corner “the attention market”, utilizing competitive market intelligence in tandem with practical investigation one can increase the trajectory of happenstance to funnel traffic and engagement to ...
READ MORE
SEO, otherwise known as search engine optimization is a practice which involves streamlining the structure, contents and composition of your web pages to include signifying elements that search engines identify ...
READ MORE
SEO Costs – Paying it Forward
It's no secret that the cost of SEO varies from company to company. In fact, the good SEO Experts can deliberately price themselves higher to eliminate the tire kickers and ...
READ MORE
In case you are outside of the bubble of search engine optimization or oblivious to it's affects, rumour as of late is, there has been a reported link audit occurring ...
READ MORE
Love them or hate them Squeeze pages make people money based on "how they sell" more than "what they are selling"... Using SEO is great (for a finely-tuned offer), but ...
READ MORE
Keyword Relevance and SEO
Is it better to focus on keywords or on market share instead? If your website has a dominant market position, the keywords visitors use to find your website are irrelevant. ...
READ MORE
Build a Site for SEO, Content or Conversion
One of the biggest coin tosses when it comes to websites, SEO and consumers is do I build my site for content or conversion? The type of website you build ...
READ MORE
Web Site Analysis
SEO is Great, But Conversion is Even Better!
How SEO Works
Gaining Attention/Market Share through Value Based Conversion
SEO Alone is Not Enough
SEO Costs – Paying it Forward
Massive Link Audit or Quality Control for Search
Squeeze Pages and SEO
Keyword Relevance and SEO
SEO, Content or Conversion

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

9 thoughts on “What Do Search Engines Know, That We Don’t?
  1. Rose says:

    Hello
    You have given nice information about search engines work.I like it.Thank you very much for giving such a good information.You have done a good job.

  2. Lea says:

    So far, I found google to be the best in generating results when i’m searching for something. Also, I find it easier to rank my blogs in Google but don’t much in Yahoo cause i think you need to pay to rank well in their search engine which just explains why they don’t generate good results like Google.

  3. You must also select the most relevant keyword phrase for each webpage. A keyword phrase is two or more words that best describe your webpage. For example, if your webpage is about ‘making wine,’ your best keyword phrase would be ‘wine making.’

  4. good informative article about how search engines work. i got such a new information from this post. Thanks for the help.

Comments are closed.