in SEO by Jeffrey_Smith

In the past we discussed SEO principals like legacy pages and the IR repository, how to funnel link weight and sculpt on page factors, internal links, deep links, trust rank and domain authority, keyword prominence and relevance, topical continuity, theming and siloing and more, but one thing remains the same…the fact that search engine algorithms change.
you-never-know
What is favorable today to search engines may not pass value in a month. The great, yet challenging aspect about SEO is, you never know which factors will shift, ignore or impact the variables your website exhibits.

Each site has a unique signature that inevitably carves its own path in reference to relevance and information retrieval, no two sites are alike (and rightly so). Google admits to making over 400 changes to the algorithm last year, who could possibly keep up? (or so you think).

The only certainty is that (a) everything will change and (b) as long as your focal point is quality content, impeccable site architecture (with no page left behind) your website will have the highest degree of SEO defense possible to weather the storm. Since we are on that topic, here are three interesting observations in the SERPs (search engine result pages) as of late.

1) Case Sensitive Search– Case sensitive search is more sensitive than ever. In fact, try a keyword you notably rank for and then try searching for it again in CAPS or Title Case. In the past, case and tense were less sensitive, however now, it seems that search engines really want to make sure what your intentions are (and returns unique search results accordingly) for each type of capital or lower case combination for queries.

Arguably, this phenomenon is traceable back to the original backrub algorithm that debuted years ago with emphasis that each character on a page was essentially translated into a compressed signature. That signature or shingle (cluster of words) could then be compared, evaluated and sorted based (pattern recognition, ) using the types of co-occurrence that are shared or omitted.

The Search Process

The Search Process

The takeaway here is, perhaps a site audit is in order to look for anchor text to edit to make Title Case alterations to lower case keywords from your most powerful pages. Another alternative is to use the alt attribute in images to use lowercase versions of anchor text for building backlinks or internal links if the body of the page would look out of character with lower case text.

2) Over-Optimization – Is there such a thing?, surely… Not only is Google looking at link clusters and overtly unnatural anchor text (like 1200 sites all deep linking to you with the same keyword or sitewide links). The idea is to broaden the ability to activate latent words in the body copy of your site and spark a ranking chain reaction as new link flow moves throughout your site. Penalties do exist for a reason, and if all of a sudden, your rankings tank, chances are you overdid it.

3) Trusted Aged Domains are Ranking Stronger – We all know about how time equates to trust online and now more than ever older sites have managed to collect thousands of keywords as trophies. Think of velocity and osmosis, if your website is structured properly then every 3-4 months multiple pages graduate and sprout page rank and gain an identity amidst the web.

The longer a site is on line, the more momentum it can gain as a ranking juggernaut. Aged domains are as tough as nails to outrank and are like mountains that stand in your way on your quest for the summit. In order to outmaneuver them, you need all of the right on page attributes, aged links and an added boost from another aged site can never hurt.

Oftentimes the waiting game is the hardest part of toppling a keyword. It is the one part you can never truly put your finger on. Some keywords fly to the top (like a bow already taught), others casually glide past other sites in strides of 6 weeks.

While the waiting game is tough, every day that you work toward a goal (competitive keywords) and your competition does nothing, your website closes the gap exponentially. So, if you want a top ranking key phrase, you have to prove it by taking action daily (building links, writing additional content to develop topical relevance, etc.).

At the rate of personalization and all things in between, by the time you read this, a new shift in the organic ranking algorithm has already occurred. The only thing that is certain is that transparency for search engines always leaves a trail.

The quest for a good SEO is to observe patterns in the SERPs, experiment and make alterations and corrections to appease the new agenda to maintain course. Staying in favor with organic algorithms is imperative for a website and can handsomely reward your pages with new found vigor and relevant surges of traffic.

Yet, at any moment, you know that the tides of search could shift and all of the comforts of being found in familiar top 10 positions could fade away if you do not adapt to the new flavor of the algorithm. For example, deep links and aged pages are definitely a safe investment in tweak time if you intend to fine-tune some pages in the next 30 days.

Similarly, an investment in internal / external linking using xml-sitemaps as beacons to funnel link flow could also yield favorable results. The great thing is, you never know until you try or precisely which combination of variables will yield the highest returns. That is the beauty of SEO, that you can always keep refining your tactics as you ride the waves of timing, momentum and change.
 

Read More Related Posts
Moving Past the Google Panda Update!
In an Ode to Google Panda – “the most recent” update, overhaul, tweak, change, revision or any other verb you elect to describe this document classifier phenomenon, ...
READ MORE
How to Double Up on Traffic and Conversions
Where you rank matters! And whether or not your listing is above the fold in natural search results or on page two or beyond impacts the click through rate. The ...
READ MORE
SEO, How Much? and How Long Will it Take?
Don't let your website become a statistic of the lost and found. Creating visibility through SEO and search engine positioning add up as keywords are currency for organic search. Sure, type ...
READ MORE
Sifting Through Organic Search Engine Results
With the mass amount of beta tests executed on search algorithms within the Googleplex, search results can often seem like "mixed-fruit" or a "tossed salad" for business owners trying to ...
READ MORE
Shopping for SEO Companies
When you are searching for SEO companies to assist you in achieving better rankings for your Web site, make sure you do your due diligence as far as comparison shopping. ...
READ MORE
Are Keywords in Categories Important?
Implementing contextual categories and granular metrics such as keyword-rich naming conventions vs. non optimal generic or “less descriptive” category names invariably impact your SEO efforts. Just like the photo above, if ...
READ MORE
SEO Tips to Take Usability & Design to The Next Level
What is the point of driving traffic to a website if you send them away from bad design once they get there? Sure, SEO is important but so is usability, ...
READ MORE
Improving Natural Search Results
SEO rankings from natural search offer tremendous value to any website. Considering that nearly 70% of traffic to most sites are a result of search engines or contingent on the ...
READ MORE
Selecting the Right Keywords for Conversion
There are two types of people online (1) people looking for something with the intent to purchase or (2) people perusing the web searching for information (entertainment, social or otherwise). The ...
READ MORE
SEO Ultimate Module Manager
Planning is just as big a part of SEO as execution. If a flaw is present in either, the website pays the price. Built within the fabric of the SEO ...
READ MORE
Moving Past the Google Panda Update!
How to Double Up on Traffic and Conversions
SEO, How Much? and How Long Will it
SEO and Google Search Engine Result Pages
Shopping for SEO Companies
Do Categories Matter for SEO?
SEO Tips to Take Usability & Design to
Natural Search: Relevance and SEO Rankings
SEO Keyword Research: Educational vs. Commercial Queries
SEO Tips for Using the SEO Ultimate Competitive

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

9 thoughts on “SEO and Adaptation
  1. organt57 says:

    Case Sensitive Search- Case sensitive search is more sensitive than ever. In fact, try a keyword you notably rank for and then try searching for it again in CAPS or Title Case.These ideas were very useful for us,Thank you.

  2. Cyrus says:

    Thank you for the useful update on the caps of the text. I do agree that Google is always changing, to fit to a more humanly way. But it has been a fun and exciting journey for me in SEO walk.

    Looking forward to your next post. Cheers.

  3. Is it important for me to learn how to use upper and lowercase in my keywords and posts now.

Comments are closed.