Is Your Website Stranded?
Is your website stranded past page two for your main keywords? The chances of someone going to the second or third page to find your website is like the chances of this poor chap finding a signal or a ride from the dilemma. Fortunately in real life, there is SEO to the rescue for sinking sites that lack traffic.
Sometime a short and sweet delivery works wonders to get the message across. When it comes to your website and search engine traffic, don’t expect too much from eager and click-happy nimble searchers, in fact more than 70% of searchers click the top 5 results, so if you are below the fold, you can forget about conversion.
The majority of sites online were built with design in mind and SEO was just an afterthought. In many cases, enterprise sites are a nightmare to resurrect to being SEO friendly or smaller sites just don’t have enough link juice and for lack of better terms, are up a creek without a paddle.
Either genre of sites are susceptible to being outperformed by a new up and coming breed of websites constructed with SEO Web Design, targeted topical content and authority links.
In most instances, there are immense advantages for starting fresh and salvaging what you can to keep the brand intact. However, an addition of an optimized sub-folder or complete SEO redesign is often the solution.
A new website built with clear intent, fine-tuned for performance using principles such as a great keyword-rich name, exceptional content, W3C compliant code that validates, and the right combination of links from authority sites can leap-frog overconfident webmasters who are asleep behind the wheel and tackle extremely competitive keywords in a mere fraction of the time.
Speaking of time, (something this guy has plenty of)…. The moral of the story, rankings don’t just happen by themselves, you have to create them. So what are your waiting for? if you haven’t already, find an SEO firm that understands the immense amount of work involved in acquiring and maintaining top rankings, so you don’t end up like this poor soul (stranded with no traffic in sight).
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