Infographic: How Profitable is Google?

Here are a few tantalizing tidbits of trivia for visual types who enjoy contrast and comparison courtesy of BusinessMba.org called Google: Behind the Numbers.

Aside from the glaring monetization prowess of “The Digital Juggernaut” known as Google, just remember “your clicks equate to revenue”.

Let’s take a peek behind the numbers from Google’s 2010 profits to answer any questions about how profitable search as a viable business model is.

From: BusinessMBA.org

From Humble Beginnings to Market Dominance

Who would have thought that two college students (Sergey Brin and Larry Page) attending Stanford University 14 years ago would create a content-devouring search engine that re-purposes crawled content (yours and mine) and then makes (others) competitors or yourself bid on related keywords using display / pay per click (PPC) advertising or SEO in the interests of commercial intent / “relevance” would grow to such epic proportions.

Fact: “88% of online search dollars are spent on paid results, even though 85% of searchers click on organic results”

– Vanessa Fox, “Marketing in the Age of Google”, May 3, 2010.

In closing, I believe Google is one of the most brilliant and profitable websites (that wrapped an empire around itself) ever created. But the double edge sword is, Google also has their own agenda!

At the end of the day, what will they do with their power and wealth to make the world a better place?

With power comes responsibility and while Google has an 80% stake in search / market share, perhaps Google could think less about “making others conform to their terms of service” or “penalizing them” if they fail to comply and more about giving back to those whose content they are overtly “borrowing” and leveraging for the sake of profit.

And a profitable market it is indeed, as we can see above… Share your thoughts below or pass this along to others if you enjoyed it.

Read More Related Posts

On Page SEO Tips for Link Distribution

Ever wondered how to get more from your on page SEO factors? Well then here is a quick tip. Off page SEO such as external links and their respected reputation ...

Themed, Flat and One-Off Site Architecture

Creating Optimal URL Structure for SEO

Creating optimal URL structure is critical to search engine optimization. The one-off site structure is an SEO tactic that has been around for over 10 years and silently kicking dents ...

SEO or Web 2.0 Internet Marketing?

Which is more beneficial for business, SEO or Web 2.0 Internet Marketing? First, the distinction; SEO is all about making your own web property more visible based on keywords and key ...

Alt Attributes and SEO: This image could be a link for the keyword butterfly

Using Server Side Includes and Alt Attributes for SEO

Today, I would like to share a powerful SEO technique (using server side includes SSI and alt attributes) to recapture a website from sagging rankings, orphaned pages, theme diffusion and ...

SEO and Adaptation

In the past we discussed SEO principals like legacy pages and the IR repository, how to funnel link weight and sculpt on page factors, internal links, deep links, trust rank ...

Getting the Wrong Traffic? Pass it On...

SEO and Referrals

Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step ...

SEO Best Practices: Search Engine Marketing & Promotion

Rather than make this an SEO how-to manual, we chose to provide a "big picture" view of which steps are critical for launching a successful website in today's ...

Semantic Optimization of Keywords for Organic SEO

What does the word Optimization mean to you? Although personally, we may have differing opinions about what the term infers, knowing exactly what it means to search engines is ...

Help Search Engines and Readers Find Your Content

How to Optimize Meta Titles and Descriptions

Here is a quick SEO technique to help search engines and readers cut to the chase when categorizing your content. Just like when you get in an elevator and expect ...

How to Develop Domain Authority With Deep Links

Search engines view each page in your website as a unique micro-site. As a result, each page can rank on its own accord if the appropriate signals are created. Building ...