in SEO by Jeffrey_Smith

Free yourself from PPCFor many the notion of liberating their advertising budget from PPC (pay per click) marketing and using an alternative such as SEO is a frightening gesture.

Free Yourself From Pay Per Click Advertising

Break Free of Pay Per Click Advertising

Although fear can be a great motivator (in addition to ego based bidding when considering the power of a #1 ranking); to end users in search of a product, service or solution, there is a slight variance of screen real estate that discriminate the differences between paid and organic listings.

Even though organic search gets 4 clicks to every paid click through, there are still millions willing to pay for results on a click by click basis.

With the escalation of click fraud, ego based bidding from corporate conglomerates who could endlessly occupy the top sponsored paid positions for thousands of niche-specific keywords nearly indefinitely, what choice do small business owners have than to use SEO as an equalizer or liberating long-term solution?

On one hand you have the instant gratification of paid advertising and the ability to simply pick keywords out of a hat to see what sticks. On the other hand you have a meticulously calculated end result which is the aggregate of multiple pages, internal and external links and a deliberate focal point of relevance in order to acquire an organic stance for specific keywords. Either way, it is search engine traffic.

Even though SEO is an effective equalizer, it takes persistence, time and effort to mature. However, though cultivating the proper signals of relevance to search engines, SEO has an alternate inherent benefit that PPC does not; SEO increases the relevance of the site in question for specific keyword, so even if you wanted to use PPC, the bid price per keyword is lower due to a higher quality score as a result of optimization.

Just as PPC has broad match, organic SEO has mid-tail and long-tail keyword variations (less competitive related keywords and modifiers) which stem and overflow into various “related searches” and deliver ambient traffic daily.

Although the ramifications of relevance are unique to each, the fact of the matter is, it is still the same potential audience that is searching for your product, service or offer above the fold in the golden triangle of relevance. The main distinguishing factors are exposure and conversion and which method yields a more favorable financial outcome.

In the end, it’s about ROI and flexibility. Anyone can place their bid for a keyword, but there is only room for 10 results at the top of any given search term, and those who appear there organically have an element of editorial peer review that you just can’t buy.

It’s like the difference between asking a friend or family member to suggest a great restaurant for a night out and they provide their honest “unbiased” opinion vs. someone with their own agenda recommending a place to eat, because they are getting paid to say so, or they are getting a cut.

Although the notion is grossly oversimplified by such an analogy, the fact remains the same. Why pay per click, if people will click search results anyway? It is just a matter of positioning and click appeal tempered by the semantic range of keywords and phrases that best correspond to your offer.

At the end of the day, you still have to count the beans and determine if the preferred method of delivery is paying off. Yet on one side you are only renting results and on the other, you own the message, the ink, paint and the digital media (your website).

If you are spending more than $5,000 per month on pay per click advertising to generate sales and exposure, then you could dramatically reduce that cost systematically through converting those PPC keywords you bid on, into organic search engine rankings to liberate your budget from exorbitant sponsored positioning. 

Read More Related Posts
What To Expect From SEO
With all of the variables that can affect a website and impact search engine rankings, organic search engine optimization has inherent benchmarks used to determine how and what type of ...
READ MORE
Sacrificing Content for Relevance using SEO
Sometimes you have to "make sacrifices" to keep your website lean, relevant and mean. Every time you add content to your website, the global term weights shift within that site ...
READ MORE
Proceed to Checkout – Understanding Search Behavior
Business is all about exposure, value and availability which is the premise of SEO. When the need arises for consumers to find a product or service like your own, it ...
READ MORE
Are You Paying the Toll of the PPC Troll?
In a world of supply and demand, brokering intent or aligning consumers in need with the right product, service, information or solution is the crowning achievement of SEO and online ...
READ MORE
The initial tests are nearly concluded for The WP Ultimate Theme – an SEO Framework for WordPress developed by SEO Design Solutions (the creators of SEO Ultimate All in One ...
READ MORE
Where you rank in search engines matters equally as much as which keywords you rank for; however, you should not confuse rankings, relevance or search behavior when targeting keywords for ...
READ MORE
Shopping for SEO Companies
When you are searching for SEO companies to assist you in achieving better rankings for your Web site, make sure you do your due diligence as far as comparison shopping. ...
READ MORE
Don’t Let Broken Links and Errors Devalue SEO Efforts
When making viable shifts to your website or site architecture, here are a few things to take in consideration that can affect existing SEO. Like Murphy 's Law, anything that ...
READ MORE
Which Types of Keywords are Best for SEO?
Today's SEO Tip will cover semantic Theming and Siloing your website to increase topical relevance and search engine rankings. There are a number of  ways to achieve top rankings in search ...
READ MORE
SEO Dependency – Do Your Rankings Rely Too Much on The Home Page?
Are your search engine rankings depending too much on one page (like your homepage) or one sub folder of your website? If so, here are a few tips to spread ...
READ MORE
What To Expect From SEO
Sacrificing Content for Relevance using SEO
Proceed to Checkout – Understanding Search Behavior
Online Supply and Demand: SEO or the PPC
Sneak Peak of The WP Ultimate Theme by
SEO, Rankings and The Way People Search The
Shopping for SEO Companies
Don’t Let Broken Links and Errors Devalue SEO
SEO Tips for Theming and Siloing
SEO Dependency – Do Your Rankings Rely Too

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

7 thoughts on “Using SEO to Free Yourself from PPC
  1. mangan says:

    Hello
    I like this blog very much as I can learn so many things about SEO from this blog.You have described very well about pay per click.Thanks for this informative post.

  2. Thanks.One should always use a method that is well paying.SEO’s can gain a lot of valuable inputs from this post.A website owner has to be alert always and needs to try out latest methods in order to make it perform well. Organic search engine rankings can certainly bring some relief.

  3. don says:

    Love your information. thanks for sharing

  4. Thank you all for commenting…

  5. chris says:

    check out these great free classified ads!

Comments are closed.