in WordPress SEO by Jeffrey_Smith

You may have seen our first Optimized WordPress Theme Small Business SEO and now joining the lineup is SEO Basics a FREE WordPress theme inspired by our very own site at SEO Design Solutions.

Download The SEO Basics WordPress Theme for FREE

Details about the SEO Basics theme:

Orange, black, and gray combined to create a clean, great-looking theme. Supports rotating 125×125 sidebar ads, widgets, gravatars, and microformats. Valid XHTML and CSS. Based on Sandbox. Developed with SEO in mind. A premium-quality free theme.

Download the theme from WordPress at

Built-in Settings Pages

When you upload and activate the SEO Basics theme, it automatically adds 2 additional settings pages to the Design tab – no plugins required! A bonus normally found only on for-pay premium themes, these pages are labeled “SEO Settings” and “Ad Settings” – it’s like getting 2 plugins in addition to an already-fantastic theme.

Frontpage Meta Manager

SEO Basics allows you to control the SERP appearance of your frontpage by specifying its <title> tag and <meta> description/keyword tags from the “SEO Settings” page.

Nofollow Settings

Under the “SEO Settings” page, you can find checkboxes for applying the nofollow attribute to the following 3 locations of commonly-undesired PageRank leakage:

  • The registration/login links
  • Blogroll links
  • Links to date-based archives

Nofollow is optional for the above 3 link types, and can be enabled/disabled at will.

SEO Basics also adds nofollow to comment permalinks – further decreasing unnecessary page links – without any PHP processing overhead.

Rotating Ad Manager

SEO Basics includes an easy-to-use manager for 125×125 sidebar ads, which are popular on modern ad-driven blogs.

SEO Basics can store data for up to 10 ads; you decide how many are shown at a time. Every time a page on your blog is loaded, SEO Basics will randomly pick ads in shuffled order (to help decrease visitor ad blindness).

Customization Support

SEO Basics is based on the powerful Sandbox framework. Sandbox’s advanced CSS selectors allow for high levels of user customization. If those who aren’t familiar with CSS/PHP programming, SEO Design Solutions also provides SEO Basics customization services for its SEO clients.

Built-in Dropdown Menus

SEO Basics uses your WordPress page hierarchy to construct dropdown navigation menus using a stylish black-and-gray palette.

In addition, the menu degrades properly when CSS display is disabled, in order to ensure that vision-impaired visitors to your blog can still utilize the SEO Basics navigation menu.

Modern WordPress Feature Support

SEO Basics goes above and beyond antiquated WordPress themes by providing support for modern WordPress functionality like gravatars and widgets, to ensure you can take full advantage of those features.

Widget Title Fixer

SEO Basics seamlessly modifies default widget behavior so that titles are presented in <div> tags instead of the typical header tags, so as to avoid giving undesired SEO weight to irrelevant words like “Archives” and “Categories.”

Header Banner Customizer

SEO Basics allows you to easily change the banner image in the header. All you have to do is upload an 800-pixels-wide image to your server, and then paste in the URL on the “Header Settings” page under Design.

Internationalization Support

Since SEO Basics is based on Sandbox, you can use Sandbox translation files to translate the theme to your own language. WordPress’s internationalization features are also utilized for textual strings specific to SEO Basics.

Microformat Support

Thanks to its foundation on Sandbox, SEO Basics supports microformats such as hCard, hAtom, and XOXO, which are part of the Semantic Web paradigm that has oft been heralded as “Web 3.0.”

Valid XHTML and CSS

Last but not least, SEO Basics passes World Wide Web Consortium tests for proper XHTML and CSS formation, to help ensure proper parsing for search engines and visitor browsers alike. 

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About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

31 thoughts on “Introducing – The SEO Basics Optimized WordPress Theme!
  1. Susan says:

    Simple, but it’s great to know everything validates.

  2. rick says:

    Love this template. Especially like the layout of the right hand column.

  3. Susan and Rick:

    Thanks for your comments, the real value is naturally in the little perks we added for the header design and rotating ads. Enjoy the themes.

  4. Du Nguyen says:

    Hi team,
    It’s been 24h I’ve been playing with your nice theme. :-)
    It’s really what I need, at least for now.
    Thanks all for your efforts.

  5. kahanavay says:

    Love this theme!!
    I can not find the Header Setting Page under Design though. Could you help? Thanks!

  6. Andrea says:

    I also love this theme!
    I have the same question as comment #5. I would like to insert an image into the header on the SEO Basics theme, but I don’t have a “Header Settings” page under Design. Is there a different way to do this in the version I have? Any insight greatly appreciated.
    Thank you.

  7. Cliff Jones says:

    I’m wanting to use your SEO Basic WordPress Template with LinkShare Adds. The setup in SEO Basic for the rotating adds is to supply the destination link I’ve tried taking part of the LinkShare link but it doesn’t work.

    Could you please tell me what part of my linkshare code to enter in the destination area?

    This is the complete code LinkShare says to use but I don’t know what part works with your template. Please help me.

  8. Jonas says:

    Hi, it seems the header goes about 300px to the right in IE7. What can i do to fix it? ;) Otherwise an excellent theme, it’s sexy and nicely done SEO. Highly recommendable, thanks guys:)

  9. jonas says:

    Hey, I just wanted to stop by to say that I solved my previous comment by removing
    from the stylesheet :)

    But I wondered how I can get the header-ad into the header? Saw there was a class for header ads in the stylesheet.

  10. @kahanavay and @Andrea: The “Header Settings” page was not included in version 1.0, and I forgot to update this post accordingly. However, we’ve added it back in to version 1.1 and later. You can download the latest version here.

    @Cliff: Is there a URL you could provide that includes a sample of the LinkShare code?

    @Jonas: Please upgrade to the latest version of SEO Basics to fix the 300px problem. Also, SEO Basics currently doesn’t support header ads. The header-ad CSS style you refer to was leftover from development testing and has been removed from the latest version.

  11. kahanavay says:

    Thank you!!! have been wondering how to reach you guys.. thanks a lot!

  12. aslifm says:

    cool theme test ist on my wp blog thanx for this

  13. aslifm says:

    I’m wanting to use your SEO Basic WordPress Template with LinkShare Adds. The setup in SEO Basic for the rotating adds is to supply the destination link I’ve tried taking part of the LinkShare link but it doesn’t work.

    Could you please tell me what part of my linkshare code to enter in the destination area?

  14. marketingseo says:

    Especially like the layout of the right hand column.

  15. Steve says:

    hey, thanks for this.

  16. Why doesn’t this template have a HOME page? How do I make one as part of the theme?


  17. kurt says:

    I love your theme but would like to get it to use WP 3.0 custom menus. Do you have a plan to upgrade it to handle this feature? If not, can you please post directions so others can do this? That would help a lot.

    Have a nice day.


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