in WordPress SEO by Jeffrey_Smith

SEO Ultimate, the free WordPress SEO plugin from SEO Design Solutions, has been upgraded with a new module that permits fine-tuned link sculpting on your WordPress-powered site.

SEO Ultimate WordPress Plugin Adds "Link Mask Generator" Feature

Version 4.7 adds the Link Mask Generator module that enables this functionality. Thanks to Link Mask Generator, it’s a cinch to implement modern PageRank-sculpting techniques across your WordPress-powered CMS. Here’s how it works:

  1. When editing a post, page, or custom post type in WordPress, the Link Mask Generator scans your post content and locates the hyperlinks contained in your content.
  2. Next, the Link Mask Generator lists the URLs in a new “Link Masks” section of the “SEO Settings” box that SEO Ultimate adds beneath the content editor.
  3. From within the “Link Masks” section, you can choose whether to enable a link mask for each individual hyperlink. A link mask is a “passthrough URL.” For example, you can use link masks to turn a link to into a link to http://www.your-site.tld/go/google/. When visitors go to the alias URL, they are seamlessly redirected to the original.
  4. If you choose to mask a link, Link Mask Generator will intercept the hyperlink’s <a> element as it’s being sent to users and search engines and will swap out the real URL with your alias URL. Link Mask Generator does this on-the-fly without altering the database version of your content.
  5. Link Mask Generator adds a rule to your robots.txt file that deindexes the link mask directory. This effectively stops link juice from flowing through your masked links.

Thanks to this Link Mask Generator paradigm, you can neutralize individual links on individual posts, giving you ultimate control over link juice flow on your site.

Select which links you want to pass SEO ranking factor.

Here are a few of the ways you can use the Link Mask Generator:

  • Advanced SEO types can use link masking to implement virtual theming/siloing techniques.
  • Bloggers can use link masking as a modern replacement for the deprecated nofollow attribute.
  • Affiliate marketers can use link masks as aliases for affiliate URLs. Instead of linking straight to http://www.affiliate-product.tld/?affiliate_id=123456, for example, you can mask that link with a URL such as http://www.your-site.tld/go/affiliate-product/.

SEO Design Solutions is proud to offer this powerful tool as yet another add-on to the popular SEO Ultimate plugin. This new offering expands the list of premium-level SEO Ultimate features not found in any other free plugin.

Link Mask Generator isn’t the only major SEO Ultimate upgrade this holiday season. The Meta Keywords Editor has also recently been updated with a mass-editor for posts, pages, and custom post types. This feature makes it easy to add meta keywords to your old content with minimal effort.

Install SEO Ultimate today to take advantage of the Link Mask Generator as well as the Deeplink Juggernaut, Rich Snippet Creator, 404 Monitor, Title Tag Rewriter, Meta Descriptions Editor, and all the other modules of this powerful SEO plugin. Just use the automated installer on the SEO Ultimate homepage or download the zip file directly from WordPress

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About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

137 thoughts on “Sculpt Link Flow with SEO Ultimate’s New “Link Mask Generator”
  1. Jan Rossi says:

    So where do I change the H1 and the H3 headers? Somehow my H2 header is ok….but I don’t know where that is either….I am guessing I have over looked something. Overall very happy with this SEO tool…

    thanks in advance!

  2. texxs says:

    Here’s a crazy problem I’m not seeing anyone else asking about… After moving our wordpress site from one domain to another, we now have 2 description tags and 2 keywords tags on every post and page. I uninstalled and reinstalled, I’ve even looked through the database (can’t find them – they have to be there right?).

    Can you help, even if just to tell me where in the database I can find these meta tags so I can delete one set . . .


  3. We have not added that feature yet, but will consider it now! Thanks,


  4. Cay says:


    SEO U – it’s great plugin. But if I want to set robots “index,follow” instead of “noindex,follow” for the Category, I can’t do it. Sometimes it’s neccesary.

    It will be really helpful, if the same windows such as title, description and keywords will be available on the category and tag edit pages.

    Also if we use the WPML plusin and have a multilangual blog, the SEO U have only one value for display the blog homepage description, without the translation.

    Thank you for the best plugin ever!

  5. Derek Ashauer says:

    How do you manage the page titles for custom taxonomies? I can do it for post categories, but not my custom taxonomies. Our site relies heavily on these and is really, really important!

  6. Mike says:


    What tags can be used in the description or keywords, I’ve tried {post} | {category} | {blog} that can be used in the title rewrite, byt they don’t appear to work for the description or keywords.



  7. vamban says:

    Is it possible to add custom meta title to wordpress taxonomy pages?

  8. vamban says:

    There is a option to edit category archives page meta title.

    Is it possible to add custom meta title to wordpress taxonomy pages using seo-ultimate wordpress plugin?

  9. Ron says:


    I’m running an up-to-date WP Network, and I would love to use SEo Ultimate.

    I activated it network wide and it seemed to be working. I was updating the parameters of Canoicalizer, Code Inserter, File Editor, Meta Robot Tags, and Sharing Facilitator.

    But after a while (2-3 days) the settings in SEO Ultimate have reverted back to default! Now this is after I spent 6 hours updating the plugin for 74 different network sites!

    Can this problem be fixed?


  10. We had some Title Tags and Meta Descriptions disappear so we have an older backup copy of the database we are looking through to compare. What table are used to store the SEO Ultimate data?

  11. Dave Burdick says:

    The documentation is not showing up in the help menu. It just takes me to the WordPress documentation landing page, not to anything about Seo Ultimate. WordPress 3.0.4.


  12. update says:

    when do you make an update for this plugin?

  13. Update is now live and available for download through your dashboard…

  14. Bret says:

    Looks like the current version is labeled 5.1, but once install is 5.0.1 causing WordPress to think it constantly needs updating…

  15. Bret:

    John was making updates, hence the flag in the wordpress dashboard….

  16. Gerard Ryan says:

    URL masking is the main reason I have switched to SEO Ultimate…But the Mask URL disappears when I save the post. Am I missing something?

  17. Is there a way to get the descriptions to include a page number? I’m getting duplicate descriptions on all my blog pages.

  18. Rocke says:

    I’ve been using this plugin for a while and I’ve to say that this plugin is the best SEO related plugin.

    I have a feedback though, the plugin do just fine, but after you made a recent series of updates… the settings detected as ‘Orphaned Options’ on ‘Clean Options’ plugin, if I clean them… the plugin settings goes to the default state, I’m hoping you can fix this, Thanks.

  19. D.Y Kim says:


    I’d like to set robots “index,follow” instead of “noindex,follow” for the Category.

    But it doesn’t work well.

    Have a good day. Thanks

  20. That is because robots “index, follow” is default, so, there is no need to add it.


  21. D.Y Kim says:

    I solved the problem.

    robots “noindex, follow” was displayed because of my theme.

    Thanks for your reply.

    Have a good day.

  22. @Rocke: “Cleaning” SEO Ultimate’s options means deleting them. When you do that, the plugin will revert to its default settings. The Clean Options plugin is falsely identifying SEO Ultimate’s options as orphaned, which they’re not. If you want to keep your SEO Ultimate settings, don’t delete them using Clean Options.

  23. Sure thing… Enjoy!

  24. Rocke says:

    @John Lamansky, the ‘Orphaned Options’ problem didn’t happen on the older versions of SEO Ultimate, the problem occurs after the recent series of updates… unfortunately I couldn’t remember since which version.

  25. Wendi says:

    I just installed seo ultimate and I can’t get any settings to save. When I click ‘save’ they all go back to the default values. Why is this happening?

  26. Jarret says:

    Jeff, I’ve been using your plugin for months now and previously loved it.

    What I’m not loving right now is that somehow in this recent flurry of updates, I’ve now completely lost all of my Title Tag data. Gone. I had researched nearly every post with Google Keywords tool and written custom title tags for about 600 posts. Gone.

    What’s more is that I can no longer modify the default formats for title tags for pages, posts, etc. When I make and save a change to (how I previously had it configured before the update modified it), the change doesn’t save.

  27. Jarret says:

    Wow, this is frustrating. As you know, most of the recent updates added useless features like auto meta descriptions and meta keywords which Google doesn’t even pay attention to. The only thing that matters are Title tags which the update somehow managed to erase all of my data.

  28. KVNPark says:

    Thanks for the plugin, but the link mask generator doesn’t work for me. I first tried on a long affiliate link and got a 404. I thought maybe the long URLs aren’t handled too well. So, I tried on other simpler links, but still I got a 404 when I click on the generated “/go/xxxx” link.

    Also, sometimes, after inputting a few link masks for a post, the last one didn’t save and no link mask was applied.

    It would be great if this feature worked properly.

    Perhaps it’s a conflict with W3 Total Cache. Just guessing. Didn’t want to turn it off, so didn’t test it.

    I’m also using Thematic Theme.


  29. @Jarret: All your data is still there. Upgrading to 5.6.2 or later will make it visible again and will allow you to save your settings. Sorry for the inconvenience.

    I added meta keyword auto-generation because this was a highly-requested feature. But the nice thing about SEO Ultimate’s modules system is that you can turn off the Meta Keywords Editor if you don’t want its functionality.

  30. Jarret says:

    @John, Sorry about that! I panicked a little bit.

    Yes, all of the data came back with the upgrade.

    Love the new permalink tweaker for tags/categories/

    Okay, this is still the best SEO plugin on the market.

  31. Rachel Ramey says:

    Thank you for an amazing plugin!

    There are a few modules that look as though perhaps they don’t display the complete page. All three of the Meta ____ modules, and the Title Tag modules display the first two sections, and the heading “Pages,” and then nothing. There is no “save changes” button, either. Is it supposed to look like this, or is there some glitch in the code that’s causing the page to stop loading at that point?

  32. Samy says:

    Problem with posts over 50k. Google rejects the generated xml map and requests multiple xml files <50k urls to index. I don't think it's addressed in the current version.

    help! :)

  33. A Samy says:

    Google requires xml sitemap files to be broken into files of <50k links when dealing with posts or links greater than. I think this needs to be fixed within SEO Ultimate.

  34. @Rachel: You’re right, the complete page is not being shown. Are you seeing any error messages on any of the tabs?

  35. Brian says:

    I am really impressed with the plug in which replaces several others and adds tons of functionality all in one place.

    A suggestion for an additional feature – the DeepLinks Juggernaut is great – but if you have a big site and hundreds of blog posts, pages and keywords, the list gets pretty big fast and a little unmanageable.

    Having the list of deeplinks in alphabetical order would be REALLY helpful. Or anything else you could do to make the deeplink list more manageable would be very helpful and much appreciated!


  36. nefram says:

    Hello, i have a probleme from some days. When i have Seo Ultimate activate from one category is not showing the page of category with post. But this is just to one category. Some ideeas what could be the probleme. Thx in advance.

  37. Hi,

    Thank you for a wonderful plugin that was working perfect until a while ago, some time during that latest chain of updates you released.

    Can’t get any longer the meta description I wrote for each page to work, just the automatic excerpt. What am I doing wrong?

  38. We do not have a sitemap in SEO Ultimate???

  39. Maybe you are using WordPress SEO instead, we have no sitemap in SEO Ultimate…

  40. Fanatic says:

    Great plugin BUT scary at the same time, every time I change a setting in it, its causing a malfunction with my ad manager plugin (OIO publisher) modifying the banners links and the target link, anyone else having similar issues?

  41. Fanatic says:

    Ok so I found the root cause of the issue:
    SEO ultimate is updating the htaccess file, therefore overriding whatever settings I had initially, hence my ad manager plugin relying on it heavily given its being redirected, SEO removed the additional redirect lines I had in the htaccess file.

    Is this step necessary from SEO to rewrite the htaccess everytime??
    Its not like it actually updated anything in it after the changes I made.

  42. Darren says:

    @Jeffrey Smith

    here is one for you, and by the looks of the above you may be the right person to answer it.

    I am creating a site which has 1300 pages, and each page has it’s own affiliate tracking code. What I would like to do is create a link from each page which will pass through a waiting page, then link out to the outer site.

    Is there anything which is out there right now that will do this in one, or do you have anything within your plugin which could do the same.

    The pass out page will be the same style of page, with some detail on it in general saying something like “Thanks for using our site, we are just directing you to our xyz engine for your conveience, please wait a few seconds and it will happen automatically.”

    Then say after 5 or so seconds, it will bounce the visitor to the site we want to direct them to, with a tracking affiliate link.

    Would love to hear your thoughts.

  43. Sorry Jeffrey, my bad.

    My (recently updated) Theme was adding its own meta description excerpt, before SEO Ultimate’s, and thus taking preference

    Sorry about that

  44. I know that method converts, but we do not have anything like that (with the pause) but the link mask generator does this without the delay…

  45. Jean says:

    Thank you for really the best SEO plugin!

    It will be great if some new functions will be improve, such as:

    – the title, description and keywords for the pagination (blog_name/page/2, …/page/3)

    – SEO modules work good with the posts and pages when we use WPML plugin and have the site in two or more languages, but we have only one Home page Description and it’s only in one language

    – full support with WPML plugin

    – the new module with the “recent posts”; after the post we will have, e.x., 5 posts which we published before (not related)

    Thank you!

    Regards, Jean.

  46. Mike says:

    Hello, I love love the SEO Ultimate plugin and specifically the Deep Linking Juggernaut. One thing which would make this part of the plugin even more helpful would be the ability to have turn off auto linking of Hx tags (h2, h3). When I write my posts I often use h2 tags and h3 tags that happen to have one of my auto linked words in it and then I have to turn off all auto linking in the post to remove that one link. I’m not sure if this would be an easy add to the next update but it would be cool.

    Thanks again for creating this awesome plugin!

  47. This plugin is the best that I used until now for SEO in WordPress CMS! Thanks for you work!

  48. Zelomi says:

    I recently started a blog and downloaded your plug in. I haven’t gotten around to use all the options yet (just the ones for the posts). However guys, I have to say it is AMAZING. It does everything I always wanted to. I used to have a blog with blogger, and I use to spend hours doing all this. Now it takes me a matter of minutes.
    Thank you sooo much!

  49. Zelomi says:

    oh, I forgot to say, am about to write a post about your plug in. Hope you are ok with this

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